Marketing Skills for AI Agents

A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want AI coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering. Works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec.

Use Cases

• Technical marketers and founders
• Want to use AI coding agents for marketing tasks
• Covers conversion optimization, copywriting, SEO, analytics, paid advertising, growth engineering, and more

Core Capabilities

Skills reference each other and build on shared context. The product-marketing skill is the foundation — every other skill checks it first to understand your product, audience, and positioning before doing anything.

                            ┌──────────────────────────────────────┐
                            │          product-marketing           │
                            │    (read by all other skills first)  │
                            └──────────────────┬───────────────────┘
                                               │
    ┌──────────────┬─────────────┬─────────────┼─────────────┬──────────────┬──────────────┐
    ▼              ▼             ▼             ▼             ▼              ▼              ▼
┌──────────┐ ┌──────────┐ ┌──────────┐ ┌────────────┐ ┌──────────┐ ┌─────────────┐ ┌───────────┐
│  SEO &   │ │   CRO    │ │Content & │ │  Paid &    │ │ Growth & │ │  Sales &    │ │ Strategy  │
│  Content │ │          │ │   Copy   │ │Measurement │ │Retention │ │    GTM      │ │           │
├──────────┤ ├──────────┤ ├──────────┤ ├────────────┤ ├──────────┤ ├─────────────┤ ├───────────┤
│seo-audit │ │cro       │ │copywritng│ │ads         │ │referrals │ │revops       │ │mktg-ideas │
│ai-seo    │ │signup    │ │copy-edit │ │ad-creative │ │free-tools│ │sales-enable │ │mktg-psych │
│site-arch │ │onboarding│ │cold-email│ │ab-testing  │ │churn-    │ │launch       │ │customer-  │
│programm  │ │popups    │ │emails    │ │analytics   │ │ prevent  │ │pricing      │ │ research  │
│schema    │ │paywalls  │ │social    │ │            │ │community │ │competitors  │ │           │
│content   │ │          │ │video     │ │            │ │lead-magnt│ │comp-profile │ │           │
│aso       │ │          │ │image     │ │            │ │co-mktg   │ │directory    │ │           │
│          │ │          │ │sms       │ │            │ │          │ │prospecting  │ │           │
└────┬─────┘ └────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘
     │            │            │              │             │              │              │
     └────────────┴─────┬──────┴──────────────┴─────────────┴──────────────┴──────────────┘
                        │
         Skills cross-reference each other:
           copywriting ↔ cro ↔ ab-testing
           revops ↔ sales-enablement ↔ cold-email
           seo-audit ↔ schema ↔ ai-seo
           customer-research → copywriting, cro, competitors

All available skills and their triggers:

How It Works

1. You provide: A product marketing context file (product-marketing.md) that describes your product, target audience, positioning, and key information. This is the foundation for all other skills.
2. Skill processing: When you ask your AI agent to perform a marketing task, the agent automatically invokes the relevant skill. The skill reads the product marketing context and applies specialized frameworks and best practices to generate output.
3. You get: Specific outputs such as optimized page copy, SEO audit reports, email sequences, ad creatives, etc.

Usage Examples

After installation, simply ask your agent to help with marketing tasks:

"Help me optimize this landing page for conversions"
→ Uses cro skill

"Write homepage copy for my SaaS"
→ Uses copywriting skill

"Set up GA4 tracking for signups"
→ Uses analytics skill

"Create a 5-email welcome sequence"
→ Uses emails skill

You can also invoke skills directly:

/cro
/emails
/seo-audit

Upgrading from v1.x to v2.0

If you previously installed v1.x skills, v2.0 renames 17 skills and consolidates page-cro + form-cro into a single cro skill. After upgrading, old-name folders will remain in your install directory and need to be cleaned up manually.

Clean up old skill folders

Run the following command in your skill installation directory (e.g., .agents/skills/ or .claude/skills/) to remove old folders:

rm -rf page-cro form-cro \
       ab-test-setup analytics-tracking aso-audit competitor-alternatives \
       email-sequence free-tool-strategy launch-strategy onboarding-cro \
       paid-ads paywall-upgrade-cro popup-cro pricing-strategy \
       product-marketing-context referral-program schema-markup \
       signup-flow-cro social-content

Then reinstall the v2.0 skills.

Migrate the product marketing context file

In v2.0 the context file moved from .claude/ to .agents/ and was renamed from product-marketing-context.md to product-marketing.md. Move your existing context file:

mkdir -p .agents
mv .claude/product-marketing.md .agents/product-marketing.md 2>/dev/null
mv .claude/product-marketing-context.md .agents/product-marketing.md 2>/dev/null

Skills will still check .claude/ and the legacy filename as fallbacks, so nothing breaks if you don't migrate.

Full rename map

Notes

• You need to create the product-marketing.md file describing your product, audience, and positioning for other skills to work properly.
• Skills reference each other; some skills depend on others (e.g., copywriting ↔ cro ↔ ab-testing).
• This skill collection works with AI agents that support the Agent Skills spec, such as Claude Code, OpenAI Codex, Cursor, Windsurf, etc.
• When upgrading from v1.x, you must manually clean up old skill folders and migrate the context file.